Amazon will offer behavioral health services through partnership with Ginger


Diving Brief:

  • Amazon is working to add mental health care to its suite of primary care services through a partnership with teletherapy startup Ginger.
  • Tech giant’s healthcare program for employers, Amazon Care, plans to include Ginger’s behavioral healthcare services as an optional add-on for customers, according to a live website on the performance. Services include on-demand visits with behavioral health coaches, licensed therapists, and psychiatrists.
  • The new service has not yet been launched, according to Business Insider, which cites sources familiar with the matter. Amazon is currently offering virtual and in-person primary care visits for customers in select areas of the United States, as well as prescription delivery.

Overview of the dive:

The behavioral health add-on will allow Amazon’s care to coordinate between its own care teams and Ginger therapists and psychiatrists, Amazon said on the website. Amazon’s primary care providers already treat common mental health issues, but care coordinators will refer patients to network behavioral health specialists through Ginger for more moderate and acute issues.

Amazon has been scrambling to expand Amazon Care, which it started a few years ago as a pilot program for Seattle-area employees but has since expanded to much of the country.

The expansion of its in-person benefit, where Amazon Care sends nurse practitioners to a patient’s home or office if their needs cannot be resolved by video, however, has lagged in a tight job market.

Amazon announced plans in July to acquire primary care network One Medical for nearly $4 billion. If the deal goes through, Amazon will add nearly 190 clinics, a subscription-based telehealth service, an electronic health record, and contracts with thousands of employer customers to its healthcare business.

Ginger is an important partner for Amazon as the company seeks to double down on the mental health component of its care delivery arm. The 12-year-old merged with mindfulness and meditation app Headspace last fall to create a mental health business valued at around $3 billion and with a combined reach of 100 million consumers. depending on the combined entity.

Financial terms of the partnership were not disclosed.


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