Didi Hirsch Mental Health Services and Self-Care Is For Everyone Announces Campaign to Highlight Mental Health and Launch of 988


The campaign features a dynamic and authentic product collection that hopes to bring widespread awareness to the launch of 988 and encourage support for Didi Hirsch and her efforts to prevent suicide.

LOS ANGELES, July 21, 2022 /PRNewswire/ — Didi Hirsch Mental Health Services (Didi Hirsch), home to the nation’s first suicide prevention center and a leading provider of whole-person mental health and crisis care, is excited to announce a purpose-driven partnership with Self-Care Is For Everyone, an emerging advocacy organization and clothing retailer that aims to make healing resources, reminders and experiences more accessible. This impactful merchandise collaboration and campaign aims to raise funds and awareness for the launch of 988, the new 3-digit phone that connects people in a suicidal mental health crisis to a trained counselor 24/7. 7 and 365 days. a year.

The “What if it got better?” The campaign includes an awareness-focused merchandise collection that will donate all proceeds to support Didi Hirsch’s implementation of 988. The campaign spotlights various frontline crisis care workers and volunteers within Didi Hirsch for an intimate portrait of the impactful work of suicide prevention hotlines. As California Leading the 988 agency, Didi Hirsch has partnered with 12 other crisis centers across the state, public and private, which respond to more than 270,000 calls a year to the National Suicide Prevention Hotline. The California crisis centers have started receiving 988 calls since July 16, 2022when it became available nationwide.

“At Didi Hirsch, we are committed to working toward the common goal of providing a solution to the mental health crisis facing our nation today,” said Didi Hirsch Chief Executive Officer. Lyn Morris, LMFT. “We are thrilled to partner with Self-Care Is For Everyone and know this campaign will help raise awareness of the historic launch and support the cause.”

Founded on World Kindness Day in 2018 by three family members and mental health advocates: AJ Martofel, Sacha Aronzon-Martofeland Jonathan Martofel — a marriage and family therapist certified in Los AngelesSelf-Care Is For Everyone is committed to using the platform to encourage conversations about mental health and help prevent suicide. Self-care is for everyone (@selfcareisforeveryone) distributed over $680,000 independent artists and non-profit organizations serving the mental health community.

“We are so grateful to be able to partner with Didi Hirsch to amplify the importance of 988. This new, faster way to access mental health care gives us hope for a brighter future where those struggling can feel less alone”, shares Self-Care Is for Everyone Co-Founder Jonathan Martofel, LMFT. “Being able to give back through this fundraiser is truly meaningful as the funds go directly to support Didi Hirsch and help strengthen their efforts to answer these vital calls.”

988 is more than just an easy-to-remember number – it’s a direct link to compassionate and accessible care and support for anyone suffering from mental health-related distress – whether it’s suicidal thoughts, mental health or addiction crisis, or any other kind of emotional distress. People can also dial 988 if they are worried about a loved one who may need crisis assistance.

Self-Care Is For Everyone in partnership with a mental health advocate and an artist Cami Zea (@zeaink) to create the designs for the merchandise collection. The “What if it got better?” the collection includes two unique designs in two colorways available as t-shirts ($29.88) and round necks ($39.88), with 100% of net profits going to Didi Hirsch. The designs feature a range of healing affirmations and statements that spell out the words 988 in large letters and remind those with mental health issues to call 988. Each order includes 7 free 988 vinyl stickers, 6 cm, access to a digital mental health system. a self-care toolkit, a voucher to try a free month of online therapy, and a campaign postcard with healing affirmations.

The “What if it got better?” The collection is exclusively available on Instagram and the Self-Care Is For Everyone website. You can find more information about the campaign and the collection at www.selfcareisforeveryone.com.

About Didi Hirsch:

Didi Hirsch Mental Health Services has been a national leader in holistic mental health and crisis care for 80 years. Its first suicide prevention center in the country operates several 24/7 English/Spanish helplines, including the National Suicide Prevention Lifeline which becomes 988 in July 2022, the national disaster hotline for those emotionally hurt by natural or man-made disasters, a new line diverting LAPD 911 calls disproportionately connecting young black and Latino men to care, as well as Teen Line. Didi Hirsch’s highly specialized experts also offer outpatient therapy and medication management, crisis counseling and support groups for people with suicidal thoughts, attempts or losses, as well as suicide prevention training. suicide for students, teachers, clergy, police and first responders. Didi Hirsch serves nearly 160,000 children, adults and families each year in 10 facilities and more than 75 schools across Los Angeles and Orange counties. Learn more today at www.didihirsch.org

About self-care, it’s for everyone:

Self-Care Is For Everyone (@selfcareisforeveryone) exists to amplify the voice of mental health advocates through art and design. Self-Care Is For Everyone is a family mental health advocacy brand that was founded on World Kindness Day 2018 by mental health advocates: Sacha Aronzon-MartofelSasha’s husband, AJ Martofel, and AJ’s older brother Jonathan MartofelLMFT 126269, a licensed therapist practicing at Los Angeles, CA. The Self-Care Is For Everyone community is made up of more than one million mental health advocates who recognize that self-care practices like resting, staying hydrated, and undergoing therapy are essential to continuing and preventing mental illness. burnout. Every day, @selfcareisforeveryone shares illustrations and reminders that inspire hope, raise awareness and encourage everyone to talk more openly about their mental health issues. Self-Care Is For Everyone donates 10% of its net profits and helps raise money for non-profit suicide prevention organizations such as the American Foundation for Suicide Prevention and Didi Hirsch! For more reminders that are good for your mental health, please visit: www.selfcareisforeveryone.com

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SOURCE Didi Hirsch Mental Health Services


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